Pilates is a popular form of exercise that focuses on building core strength, flexibility, and balance. It uses controlled movements and focused breathing to work deep muscles in the body. Pilates can be done using mats or specialized equipment like reformers and Cadillac machines.
As pilates continues to grow in popularity, many instructors are interested in opening their own small pilates studios. The studio space and layout are important considerations when designing a pilates studio, especially a small one. The goal is to create a space that is functional for classes but also inviting to clients. Here are some tips for designing a successful small pilates studio.
Studio Size and Layout
When looking for a space for your small pilates studio, aim for 800-1500 square feet. This gives enough room for the essentials while keeping the space intimate. Look for a rectangular room if possible, as this allows for efficient use of space.
Equipment and Mat Space
In your layout, you’ll need room for pilates equipment like reformers and barrels. Make sure to check the dimensions of the equipment you plan to purchase and allow ample space around each apparatus. Leave at least 2 feet between each for safe movement.
You’ll also need open floor space for mat classes. Mats take up about 6 by 2 feet per person when spaced properly. Calculate the mat space based on the size of your ideal class. Aim for 250 square feet of open floor minimum.
Other Rooms and Storage
In addition to the exercise space, be sure to factor in a reception desk, changing area, storage room and restroom. The restroom does not need to be in your studio suite, but must be accessible. Built-in storage helps maximize floor space. Coat hooks or a cubby system provides a place for students to stash their belongings.
Natural Lighting and Windows
Natural lighting is ideal in a pilates studio. It enhances the zen, spa-like environment. Large windows along one side of the room allow ample natural light. Consider installing shades or light filtering curtains if the windows are south facing, as direct sunlight can cause glare issues.
If you can’t secure a space with windows, bring in light with wall sconces, pendant lighting or recessed ceiling lights. Plants and decor in natural hues also help evoke nature. Just be sure any lighting is not positioned to shine directly in students’ eyes during mat work.
Flooring
Proper flooring is crucial in a pilates studio. Aim for commercial-grade laminate flooring. The smooth yet grippy surface provides stability for equipment but still allows bare feet to slide during mat exercises. Vinyl plank flooring is another good option.
Stay away from carpet, concrete, tile or hardwood. Carpet collects dust and limits equipment movement. Hard surfaces are too slippery and cold under bare feet. They can also cause injuries when people fall.
Make sure the flooring extends wall to wall with no transitions between exercise spaces. Seams under equipment can cause cracks and instability over time.
Sound System
A high quality sound system enhances every workout. Install speakers throughout the studio to provide clear audio for class instruction and music. Position speakers to avoid sound shadow zones, especially near equipment.
Choose a system with Bluetooth connectivity so instructors can easily cue up playlists from their device. A wireless microphone also allows instructors to move freely about the room.
Include audio controls near the front desk area so reception staff can adjust sound. Provide charging ports for instructors’ devices. Having dependable music helps set the energy and flow for each class.
Mirrors and Studio Views
Mirrors are a must for pilates studios. They allow students to check alignment and form during exercises. Install mirrored wall panels on one side of the studio at minimum. Be sure to position them so instructors can demo moves facing the mirrors.
Avoid placing mirrors on the wall directly in front of reformers and barrels. Students need an unobstructed view of instructors versus looking at their own reflection during apparatus work.
Consider partial mirrors and carefully placed windows to provide views of nature. This makes the space feel more open and serene. Just take care not to create overly busy walls. Solid wall space helps maintain a calm environment.
Reception Area
The reception desk or counter is the first impression upon entering a pilates studio. This area should appear clean, organized and inviting. Include the studio logo and accents reflecting the studio’s branding.
Make sure the front desk provides the receptionist a clear view of the entrance and studio floor. This allows them to greet and assist clients. Have a computer for booking classes and taking payments. Install a locked cabinet or drawer to store valuables.
Provide chairs or benches so clients can change shoes before class. Consider selling retail items like grip socks, yoga mats and water bottles. Keep forms, class schedules and advertising on display.
Finishes and Decor
Pilates focuses on precise movements and control. Finishes and decor should promote a sense of tranquility. Neutral tones on walls, ceil, and flooring keep the focus on the workout rather than bright colors.
Incorporate natural elements like bamboo, rattan and live plants. Paint an accent wall in a muted green or blue for a pop of color. Frame inspirational quotes or artwork with light wood frames. Provide cubbies for shoes to avoid clutter. Keep the retail area neatly organized.
For window coverings, consider light filtering blinds, curtains or shutters. Stay away from heavy draperies that block views and natural light. Select durable, easy-to-clean furnishings and decor pieces to withstand daily use.
Changing Room
Many clients will want privacy to change clothes before and after class. Designate a separate room or curtained-off area for this. Make it easily accessible from exercise areas but still removed from other clients.
Provide a mirror for changing and checking form. Install hooks or benches for bags and clothing. Baskets for clean towels add a spa-like detail. Consider amenities like hair dryers, hair ties, and lotion.
Keep the changing room clean and stocked with necessities like cleaning spray and tissues. A trash can and recycling bin should also be available in this space.
Equipment Selection
The pilates equipment you choose significantly impacts the client experience. Be strategic in selecting apparatus for a small studio space. Focus on versatile, multi-function pieces.
Reformers are a must to accommodate both spring and mat work. Look for reformers with moveable foot bars and jump boards to allow more exercise variations. If space allows, add a Cadillac or Tower for vertical work.
Include several mats, foam rollers, magic circles, and resistance bands for variety. Barrels, Spine Correctors and Chairs selectively add specialized training. Store extra gear in a shed or storage closet to allow flexible setups.
Research quality brands like Balanced Body, Gratz, and Stott Pilates. Schedule demos before purchasing equipment. Be sure to budget for proper installation and regular maintenance.
Cleaning and Maintenance
Providing a clean, well-maintained studio prevents injuries and keeps clients coming back. Schedule deep cleanings every 4-6 weeks to sanitize floors, mirrors, bathrooms and equipment. Disinfect equipment and mats after each use.
Check bolts, springs and attachments on apparatus weekly and tighten as needed. Oil squeaky reformer wheels and sliders every 3-6 months. Keep mechanisms like ropes and pulleys running smoothly. Immediately remove any damaged equipment from use.
Provide wall-mounted hand sanitizers and cleaning spray for clients. Keep wipes next to each machine. Remind clients to clean equipment before and after use. A janitorial service helps maintain standards for cleanliness. Proper care of your studio makes classes more enjoyable.
Creating an Organized, Inviting Studio Space
Setting up a well-designed studio space facilitates an effective workout experience for you and your clients. Carefully considering room layout, equipment selection, and aesthetic details ensures your small pilates studio runs smoothly while providing a calm, professional environment. Though the space may be compact, it can still feel open, uncluttered, and welcoming.
What are the typical costs for opening a pilates studio?
Opening a pilates studio requires significant upfront investment. Be prepared for costs in the following categories:
Pilates Studio Build Out
For a small 800-1500 sq ft space, budget $20-$60 per square foot for renovations. Build out expenses include:
- Demolition – Removing any existing structures or finishes
- Flooring – Specialty floors like marley or laminate
- Mirrors – Full wall and movable mirrors
- Sound system – Speakers, wiring, controls
- HVAC – Heating/cooling system, fans
- Plumbing – Bathrooms, drinking fountains, sinks
- Electrical – Lighting, outlets, signage
- Walls/Ceilings – Installing walls, soundproofing
- Windows – Added windows or coverings
- Accessibility – Ramps, barres, ADA compliance
Pilates Equipment Packages
Quality pilates apparatus starts at:
- Reformer – $2,500 to $8,000+
- Cadillac/Tower – $3,000 to $8,000
- Chairs – $500 to $2,000
- Barrels – $800 to $1,500
- Additional items like mats, arcs, and accessories add several thousand more.
Many studios invest $15,000 to $50,000 in a well-rounded equipment package. Leasing or buying used can reduce costs.
Instructor Training
Reputable teacher training programs cost:
- Mat pilates certification – $2000 to $4000
- Full apparatus certification – $3000 to $6000+
Factor in continuing education and training as you grow your team.
Operating Expenses
Budget for at least 6 months of operating costs including:
- Rent
- Insurance
- Payroll
- Equipment maintenance
- Marketing
- Utilities
- Office supplies/software
Other Potential Costs
Additional expenses that may come up:
- Instructor recruiting fees
- Retail inventory
- Furnishings
- Permits/legal fees
- Contingency fund
Opening a successful pilates studio takes careful planning and realistic budgeting. Invest in quality equipment, training and facilities to create the ideal space for transformative mind-body workouts.
Zoning and Legal Considerations
When starting a pilates studio, you’ll need to make sure your business complies with local zoning ordinances and licensing requirements.
Zoning
Most cities have zoning regulations on business activity permitted in different areas. Check that your desired studio location is zoned for fitness/recreational facilities. If not, you’ll need to apply for a zoning variance or find a new location.
Be aware of any zoning rules on signage, parking, and occupancy limits which may apply. If doing construction, permits are likely needed.
Business License
Obtain the proper business licenses and tax registrations for operating in your city and state. Requirements vary based on location. Registering as an LLC or corporation establishes business identity.
Insurance
Liability insurance is essential to protect your business as a fitness studio. Work with an insurance broker to find appropriate policies to cover risks.
Building Codes
Your pilates studio space must meet ADA accessibility standards, fire codes, and other building regulations. Install proper ventilation, emergency exits, and safety systems.
Music Licensing
If playing music in your studio, obtain public performance licenses from organizations like ASCAP and BMI to legally play artists’ songs.
Consult local resources like the Small Business Administration and chamber of commerce to ensure you meet all legal obligations before opening your pilates studio’s doors. Doing things properly from the start helps avoid issues down the road. Let me know if you need any other specifics on studio legalities and zoning!
Choosing the Right Location
When picking a spot for your studio, you’ll want high visibility and easy access for clients. Look for spaces near gyms, shops, and neighborhoods with your target demographic. Check out the parking situation—you’ll want ample free parking, ideally a small lot or garage attached to your building. Think about foot traffic too. More people walking and driving by your studio means more potential business!
Planning Your Class Schedule
Once you’ve got your space, it’s time to plan an awesome class schedule. Offer a mix of mat pilates, reformer classes, and specialty equipment sessions at beginner, intermediate, and advanced levels. Try holding both early morning and evening classes to accommodate different schedules. You’ll likely start small with just a few instructors teaching. As you grow, you can increase class times and hire more teachers. Be sure to promote your schedule on social media and your website.
Spreading the Word
Marketing and advertising are key to getting new clients in the door! Start before your opening with a “coming soon” website, social media, and email list to build buzz. After opening, run Facebook/Instagram ads targeting local fitness enthusiasts. Partner with nearby gyms, spas, and health businesses to do cross-promotions. Offer deals like free classes for new clients. Stay active posting studio and teacher updates to keep your pilates brand top of mind.
Building Your Team
Don’t go it alone! Hire experienced pilates teachers with the right certifications to lead classes. Look for people with upbeat attitudes who will welcome and motivate clients. At the front desk, you need someone friendly, organized, and comfortable with sales and billing. Hold regular trainings to educate your team on programs, safety protocols, and great customer service. A strong staff makes all the difference.
Keeping Clients Committed
To keep clients coming back, you’ve got to wow them from their first visit. Greet everyone warmly, keep facilities spotless, and create a fun yet focused class environment. Offer new member promotions like 1-2 months unlimited classes. Check in regularly to ensure clients are seeing results and having a positive experience. Send birthday and holiday offers, invite reviews, and highlight their progress on social media to make them feel special. Excellent service leads to retention.
Consider Offering Merchandise
Add a retail section upfront to generate incremental revenue. Pilates gear like studio branded tees, grip socks, mats, and water bottles make great impulse purchases. Share equipment care tips and then sell cleaners, lubricants, and parts. Take the guesswork out of at-home practice by recommending DVDs or online classes. Profit margins on retail can be significant.
Prioritizing Safety
Injuries are bad for business! Identify risks and establish protocols to maximize safety. Require signed waivers, do regular equipment inspections, and keep floors clean. Hire teachers trained in modifications and proper form. Offer beginner workshops. Have an AED and first aid kit onsite. By making smart choices, you can create an inviting space focused on clients’ health and wellbeing.
FAQs
How big should you make a pilates studio space?
For a small pilates studio, aim for 800-1500 square feet. This total area allows room for essential pilates equipment like reformers and barrels, open mat space for group classes, a reception desk, and changing area. The space should feel intimate without being too crowded for clients to move safely.
What pilates equipment is needed to open a pilates studio?
To start, plan to have 2-3 pilates reformers, 1 pilates Cadillac or Tower, 2-3 pilates chairs, 1-2 pilates barrels and several pilates mats. Resistance bands, balls and circles add variety to mat pilates workouts. Focus on purchasing versatile pilates apparatus that allows for diverse training options. Add more specialized pilates equipment as your membership grows.
What kind of flooring works best for a pilates studio?
Commercial laminate flooring or vinyl plank flooring provides the right amount of grip and slide for pilates workouts. Avoid carpet, tile, concrete and hardwood floors in a pilates studio. Seamless floors are best to prevent cracks under heavy pilates equipment.
How should you arrange a small pilates studio space efficiently?
Map out areas for pilates equipment like reformers and barrels around the perimeter of the room to maximize open floor space. Place mats in the center area for group mat pilates classes. Avoid putting mirrors on the wall directly in front of pilates apparatus. Allow ample walkways for movement between stations.
What reception amenities will pilates clients want?
Provide seating, cubbies for belongings, retail pilates items displays and device charging stations near the pilates studio reception desk. Have a locked cabinet to store valuables for clients. Display class schedules, membership info and studio branding clearly visible.
Is a changing room necessary in a pilates studio?
Having a separate pilates studio changing room allows clients privacy to change clothes and stash their belongings securely. Provide mirrors, hooks, benches and amenities like hair ties, dryers and lotion in the pilates changing room. Keep this space clean and stocked.
How often should you clean pilates equipment?
Disinfect pilates equipment like reformers and barrels after each use. Schedule deep cleanings every 4-6 weeks to fully sanitize the entire pilates studio. Check apparatus weekly for any needed adjustments or repairs to maintain safety. Proper pilates equipment maintenance is key.
What qualifications should pilates instructors have?
Reputable pilates instructor training programs like Balanced Body, STOTT or Polestar Pilates provide in-depth education on proper use of equipment, exercise modifications and injury prevention. Look for instructors with 1-2 years minimum hands-on pilates teaching experience.
What are typical costs for opening a pilates studio?
Pilates studio build out costs range from $20-$60 per square foot. Quality pilates equipment like reformers start around $2500 each with Cadillacs costing up to $8000. Expect to spend $3000-$5000 for professional pilates instructor training. Factor in at least 6 months of operating costs before opening your pilates studio.
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